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Date: January 6, 2026
Pure Carbon Partners is founded. Not to sell credits, but to fix demand.
The first week of 2026 felt like the right moment.
Not because the carbon removal market is suddenly mature. It is not. And not because uncertainty has gone away. It has not.
But because the shape of the problem is now clear enough to act on.
Pure Carbon Partners is founded this week with a simple starting point: carbon removal will not scale unless demand behaves differently than it does today.
This is a company built around that premise.
The market signal is there. The structure is not.
By now, most serious buyers understand that durable carbon removal is unavoidable. Voluntary intent has turned into forward commitments, internal targets, and board-level conversations.
At the same time, the numbers remain stark.
Durable carbon removal deliveries are still measured in the low single-digit millions of tonnes globally. Yet credible climate pathways assume 7 to 9 GtCO₂ of removals annually by mid-century.
That gap is not a technology gap.
It is a market design gap.
Projects exist. Pathways exist. Capital is interested. What remains fragile is how demand shows up.
Fragmented demand quietly slows everything down.
Most buyers still approach the market alone.
Small volumes. Short time horizons. Custom structures. Spot exposure.
From the buyer side, this feels cautious. From the project side, it feels incoherent.
Early-stage projects struggle to reach final investment decision because revenue signals arrive late and in pieces. Unit costs stay high because learning curves cannot unlock without scale.
The result is a market that looks busy, but moves slowly.
Every year of fragmented demand locks in another year of pilot-scale thinking.
Carbon removal does not fail here. It stalls.
Why PCP exists.
Pure Carbon Partners is founded to pool demand.
Not to aggregate credits after the fact, but to align commitments before assets are built.
Pooling demand changes the nature of the transaction. It turns interest into offtake. It turns aspiration into something financeable.
Multiple buyers. Shared volume signals. Coordinated timelines.
This is how infrastructure markets unlock scale.
Timing matters more than price at this stage.
Much of today’s discussion still revolves around price per tonne.
That focus is understandable, but incomplete.
In early infrastructure markets, timing dominates pricing. Who commits early determines what gets built.
Pooling demand allows buyers to move upstream, before scarcity premiums, procurement pressure, and last-minute compromises distort outcomes.
It allows suppliers to design projects around long-term demand rather than short-term sales.
What Pure Carbon Partners actually does.
We structure pooled offtake demand and manage carbon assets over time.
That means supporting procurement into long-term offtake agreements, and staying involved after contracts are signed through ongoing asset oversight.
Monitoring, performance tracking, delivery verification, and reporting are treated as part of the same system, not separate handovers.
In practice, this allows buyers to:
- Enable larger, longer-duration offtake agreements
- Support projects capable of scaling beyond demonstration
- Reduce exposure to thin and volatile spot markets
- Maintain continuous visibility on assets under management
For many companies, acting alone means choosing between moving early or moving safely.
PCP exists to remove that trade-off.
Why now.
Carbon removal is entering its infrastructure phase.
The next few years will determine which pathways scale and which remain experiments.
That outcome will be shaped less by technology breakthroughs and more by how demand is organized.
Pure Carbon Partners is founded to operate in that gap.
Quietly. Structurally. With intent.
This is not about selling tonnes.
It is about enabling assets.
Later this year, we will share concrete CDR project cases that are already moving from interest to execution through pooled demand.
For companies that want to understand what that looks like in practice, conversations are already happening.
If you are particularly curious, you do not have to wait. You are welcome to reach out already today for a virtual or physical cup of coffee.
Author: Thomas Munch, CEO, Pure Carbon Partners
Connect with and follow Thomas Munch on LinkedIn.
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